It seems like only yesterday we were enjoying a drink in the garden of the Eiffel Tower Mercure Hotel having completed (in at least one case, by the skin of our teeth!) the London to Paris EV Rally. And what fun it was! However, remarkably, it’s now the middle of March already and only just over three months until we get to do it all over again… with a difference! Dates this year will be 22-24 June.

The London to Brighton EV Rally was born out of a conversation Bill and I had about The Big Lemon’s electric buses and how much fun it would be to put them to the test and see which ones were better (whatever that means!). London to Brighton seemed like a good challenge, and then we thought it would even more fun to invite other vehicles and see how different ones compare.
Of course, with all manner of different vehicles came all manner of different people, and this is where the magic really started happening! People with similar interests came together around the event, creating new partnerships, exploring new business opportunities, and making new friends.

For me, the event was a fun hobby, an excuse to have a good time with nice people while being able to call it ‘work’ (it wasn’t!). I love that it started a life of its own, and together we created a community, this community.
After the London to Paris rally last year, Bill, Harrison and I had a good chat about the future of the rally, and how we wanted to take it forward. Out of these conversations a few themes emerged. Bill and Harrison were keen to focus on building the London to Brighton event, while I was keen to develop the international event.
So this is what we’ve done. With their incredible event planning and networking capabilities, Bill and Harrison have been busy once again planning a bigger and better London to Brighton event, with an exciting range of partners, participants, and exhibitors, and the event on Brighton seafront this year looks like it’s going to be the best yet. And I’ve been busy planning the international event, which will this year be to Geneva!
Bill and Harrison have rebranded the London to Brighton event to be consistent with their agency Current PR and we will run the two events as separate entities working together. I am keen to run the international event as a collaboration within the EV community and have set up a Community Interest Company International EV Rally Club CIC as the vehicle (‘scuse the pun!) to facilitate that. I am looking for members of the community who would like to help organise the international event so if you have some expertise or free time I would love to hear from you!
The London to Brighton event will be stage 1 of the London to Geneva event, with stage two being Brighton to Paris, and stage three Paris to Geneva.
The original idea for the rally was to demonstrate and celebrate the rapid development of electric vehicles and renewable energy technology and of course to have fun at the same time! I hope we have done that over the last three years (probably more on the vehicle side than the energy side), but I’m also aware that the rally will mean different things to different people and everyone’s reasons for coming will be slightly different. It’s for this reason I would love to involve more people in the planning and organising, so we can create something that is fully reflective of the community.

So what’s the plan for Geneva? Here is a brief outline:
Friday 21 June: central London location (TBC): traditional pre-rally get-together to meet participants and enjoy a drink and a chat together.
Saturday 22 June: take part in the official London to Brighton EV Rally (Stage 1 of the London to Geneva EV Rally). Enjoy the E-Village expo at the Finish Line on Brighton seafront, and the Awards Ceremony and after party, and stay the night in Brighton.
Sunday 23 June: Meet up on Brighton seafront at 7am, have a cuppa and a catchup and prepare for Stage 2. Depart 8am, head to Newhaven ferry, take the 9.30 ferry to Dieppe and continue from there to Paris. The Stage 2 Finish Line will be given to you in the morning before we depart Brighton, and there will be a social event in the evening (though not too late!) with our friends at FFAUVE, the French Federation of Electric Vehicle User Associations.
Monday 24 June: Meet up back at the Stage 2 Finish Line, (which is also the Stage 3 Start Line!) at 7am, and when we’re ready head off towards Geneva! Participants will be free to go any way they want, but also have the option of travelling together along a designated route – off motorway – to see the best of the scenery along the way. The final destination is the shore of Lake Geneva, by the Jet d’Eau, a 140m plume of water that rises out of the lake creating a striking symbol of the city.

As always, there will be prizes, and London to Geneva participants get to have two sets of prize-giving, one in Brighton and another in Geneva! Prizes in Geneva will be awarded for the:
- Furthest distance on a single charge
- Range achievement closest to official WLTP range
- Quickest charge of +50%
- Fastest time (total time driving or charging)
- Lowest amount of energy used in total
- Cheapest trip charge cost
- Cheapest vehicle to complete
- Most efficient retrofit/self-build
- Most efficient vehicle overall
The aim of the prizes is to offer a number of different ways that participants can excel in different types of vehicles, whilst also answering the big questions that budding EV owners want to know, and help to dispel some of the myths.
And what about cost? As always, entry costs are kept to the bare minimum and will remain the same as last year, £60 for London to Brighton, £20 extra for each stage after that, and £1 membership of the EV Rally Club. However we are offering members of the community – you – a 30% discount up until the end of April.
Participants will be responsible for their own charging costs, tolls, ferries and hotels, but we are working to reduce costs for participants as much as possible. We are actively seeking ‘in-kind’ sponsorship such as discounted charging and hotels, and are offering attractive promotional opportunities for relevant businesses.

A new way of doing business?
Finally, I would like to say a word about a personal aim of mine, something I have been thinking about for a number of years. We are taught that businesses need to be ‘competitive’ to thrive, and our commercial system encourages it. If you want to succeed, the story goes, you have to offer consumers the best product or service, at the cheapest price; whilst also offering staff the most competitive packages and shareholders the best returns.
To do all these things at the same time, of course, is impossible, and it inevitably leads to a highly stressed environment where people are pulled in different directions and constantly pressured to do more with less, with the stakes of success or failure ever rising. It’s no wonder most of the western world is stressed and tired most of the time, and increasingly reliant on coffee, medication, ready meals and alcohol simply to get through the day.
However, it doesn’t have to be like this. What if businesses were no longer ultra-competitive high-stress environments but instead collaborative spaces full of purpose, creativity and passion? Can an organisation run effectively without a hierarchy?
Many people have tackled this question before, and there are some great examples of co-operative societies, charities and social enterprises providing goods and services in a different way, and also some very innovative businesses that operate without a formal hierarchy. But can an event be effectively organised by a community of people with different skillsets and backgrounds, where each person does what they want, when they want and as much – or as little – as they like to contribute to the ultimate team effort? We’re about to find out!

Please get in touch if you’d like to be involved – even if you can’t join in the rally this year I’d love to hear from you if you’re interested in the business model or would like to take part in a future rally and think you may have something to offer!
Have fun
Tom
Tom Druitt is Co-Founder of the London to Brighton EV Rally and Founder of the EV Rally Club. He can occasionally be found on Twitter, Facebook, Instagram and Linked In.



















































